Huawei’s Pura X series is drawing strong interest in China, with new sales figures pointing to a solid response for the company’s unusual wide-screen foldable design. The latest update also shows that the Pura X family has continued to build sales after its original launch.
The Pura X is different from a normal foldable phone because it opens into a wide, landscape-style screen. That design has helped Huawei create a product aimed at people who want more screen space without using the usual tall book-style foldable shape.
Pura X Has Passed 1.5 Million Shipments
The original Huawei Pura X was launched in March 2025 with a 3.5-inch square outer display and a 6.3-inch inner display with a 16:10 aspect ratio. Its starting price in China was 7,499 yuan.
By the end of March 2026, the phone had passed 1.5 million shipments during its first year on the market, according to figures reported from IDC data. That is a strong result for a specialized foldable design.
Later figures reported in July put the Pura X at around 1.54 million units in sales. These figures are reported market estimates rather than a new official sales announcement from Huawei, so they should be viewed accordingly.
The Pura X Max Added a Larger Wide-Foldable Option
Huawei expanded the Pura X family in April 2026 with the Pura X Max. It uses the same basic idea of a wide foldable phone but offers a larger screen and a more premium hardware package.
The Pura X Max went on sale in China on April 25, 2026. It starts at 10,999 yuan, making it a high-end device aimed at buyers willing to pay more for a larger foldable screen.
Counterpoint Research found that the Pura X Max had a particularly strong start. During its first five weeks in China, its sales were higher than those of the Mate X7, the original Pura X and the nova Flip S over comparable launch periods.
The research found that Pura X Max sales were 29% higher than the Mate X7, 49% higher than the Pura X and 296% higher than the nova Flip S during those five-week periods.
Latest Sales Figures Show Continued Interest
More recent market estimates released in July suggested that the Pura X had reached about 1.54 million units, while the Pura X Max had reached about 580,000 units. Both figures were described as better than expected.
A separate estimate for the Pura X Max had already put combined sales of its standard and collector editions above 480,000 units by late June. The collector edition was reportedly selling better than the standard version despite its higher price.
The available figures show the following picture:
| Model | Reported sales or shipments | Key point |
|---|---|---|
| Huawei Pura X | About 1.54 million | Strong sales after roughly one year |
| Huawei Pura X Max | About 580,000 | Reported to be ahead of expectations |
| Pura X Max by late June estimate | More than 480,000 | Collector edition reportedly led sales |
These numbers come from different reporting periods and should not be added together without care. They are useful mainly for showing the sales momentum of the two models at different points in time.
Why the Wide Foldable Design Is Getting Attention
The Pura X stands out because its inner screen is wider than the tall displays used by many traditional book-style foldable phones. This gives the phone a shape that can be useful for reading, watching videos, browsing websites and using more than one app.
Counterpoint Research said the early performance of the Pura X Max points to consumer interest in wider inner displays. The company highlighted uses such as video, reading, document viewing, AI-assisted creation and running multiple apps.
The design also gives Huawei another way to compete in the premium foldable market. Instead of copying the standard tall-and-narrow foldable shape, Huawei is trying to make screen width itself a major reason to buy the phone.
Huawei Continues to Push Different Foldable Designs
Huawei has become one of the strongest foldable phone makers in China. The company has released several types of foldable phones, giving it products for different price levels and different screen preferences.
The Pura X and Pura X Max are especially notable because both use a wide folding design. The Pura X Max takes that idea further with its larger 7.7-inch inner screen and 5.4-inch outer display.
The company’s broader foldable strategy has also helped it maintain a strong position in China’s market. Recent industry data showed Huawei holding 68% of China’s foldable smartphone shipments in the second quarter of 2026.
- The Pura X focuses on a wide screen in a smaller foldable design.
- The Pura X Max offers a larger version of the same basic idea.
- Both phones target the premium end of the market.
- Recent sales estimates indicate stronger-than-expected demand for the series.
What the Latest Update Means
The latest numbers suggest that Huawei’s wide-screen foldable idea has found a meaningful audience in China. The original Pura X has passed 1.5 million shipments, while the newer Pura X Max has also built a sizeable sales base in a relatively short period.
The response is important because foldable phones remain more expensive than most regular smartphones. Buyers therefore have to see a clear benefit in the design before choosing one. The sales of Huawei’s Pura X models suggest that a wider folding screen can be one such benefit for some users.
At the same time, the reported figures are market estimates and come from different dates. They should not be treated as one official Huawei sales statement.
Huawei Pura X Series Shows Strong Foldable Momentum
Huawei’s Pura X family is becoming an important part of the company’s foldable phone lineup. The original Pura X crossed 1.5 million shipments within its first year, while the Pura X Max has also shown strong early sales.
The bigger story is the demand for a different kind of foldable phone. Instead of simply making the usual book-style design larger, Huawei is using a wider screen to change how the phone feels when opened. If demand continues, the Pura X series could encourage more phone makers to explore wider foldable designs in the future.
