Apple’s first foldable iPhone is now just days away from its expected debut, and new reports have revealed possible pricing and pre-order details ahead of the company’s September event. The device is widely expected to be marketed as the iPhone Ultra rather than simply the iPhone Fold, although Apple has not confirmed the name.
Apple has officially confirmed its September 9, 2026 event, scheduled for 10 a.m. Pacific Time, or 10:30 p.m. in India. The foldable iPhone is widely expected to be one of the main products at the event.
iPhone Fold price could cross $2,000
The biggest question around Apple’s first foldable phone has been its price. Current reports put the expected starting price somewhere between $2,000 and $2,500 in the US.
One recent report has suggested a possible price of around $2,399, while other reports continue to point to a wider $2,000 to $2,500 range. These are still reported figures and not Apple’s official prices.
That would make the foldable iPhone considerably more expensive than Apple’s standard Pro Max models. The higher price is expected to reflect the cost of the flexible display, custom hinge system and other new hardware required for a folding design.
| Detail | Current information |
|---|---|
| Expected product name | iPhone Ultra or iPhone Fold |
| Expected US price | About $2,000 to $2,500 |
| Higher reported estimate | About $2,399 |
| Expected announcement | September 9, 2026 |
| Pre-order timing | Reported to begin after the event |
| Expected availability | Could follow later than the Pro models |
| Official Apple price | Not yet confirmed |
Pre-orders could begin shortly after the Apple event
The latest reports suggest Apple could open pre-orders for its new flagship iPhones shortly after the September 9 event. September 12 has been reported as a possible pre-order date for the new iPhone lineup. However, the exact pre-order schedule for the foldable model has not been officially announced by Apple.
There is another important point for buyers. The foldable iPhone may not follow exactly the same release schedule as the regular Pro models. Reports have suggested that Apple could face limited initial supply because foldable phones are more difficult to manufacture in large numbers.
That means an announcement and a wide retail launch may not happen on the same day.
Apple has officially confirmed the September 9 event
While the phone’s price and pre-order details are still based on reports, the Apple event itself is confirmed.
Apple’s official event listing says the “Surprise and shine” event will take place on September 9 at 10 a.m. Pacific Time. Apple’s India website lists the event for 10:30 p.m. IST.
Apple has not yet officially confirmed the foldable iPhone, its name, its price or its release date. Those details are expected to become clear during the event.
What buyers are reportedly getting for the high price
The foldable iPhone is expected to use a book-style design. Reports have pointed to a smaller outer display and a much larger screen inside when the phone is opened.
The inner display is widely reported to measure around 7.8 inches, while the outer screen could be around 5.3 to 5.5 inches. The phone is also expected to use a very thin body and a hinge designed to make the display crease less visible.
Other reported features include:
- A large foldable OLED display
- A new-generation Apple chip, reportedly called the A20 Pro
- Touch ID built into the side button
- A thin design when the phone is opened
- Support for MagSafe charging
These specifications have not been confirmed by Apple, so they should not be treated as final product details.
Why the iPhone Fold may cost so much
A foldable phone requires a different internal design from a normal smartphone. Apple would need to fit a flexible display, hinge, batteries and other components into a body that remains thin enough to carry comfortably.
The display itself is one of the most expensive parts of a foldable phone. Apple is also reportedly working on reducing the visible crease, which could require a more advanced hinge and display structure.
The company may also be positioning the device as an ultra-premium product rather than a replacement for the regular iPhone.
That would explain why the expected price is closer to the luxury foldable market than to Apple’s existing iPhone range.
Pre-order details buyers should watch
If Apple follows its usual launch process, the company should provide the final price, storage options, colors, release dates and ordering information during or immediately after the event.
For buyers, the most important confirmed details will be:
- The official starting price
- The storage options and prices
- The exact pre-order date and time
- The first retail availability date
Until Apple publishes these details, buyers should be careful with leaked prices or pre-order pages that claim to have final information.
India price could be much higher
Indian buyers should also avoid directly converting the rumored US price into an expected India price.
Apple’s Indian pricing can differ from US pricing because of taxes, duties, currency changes and other market costs. The final India price will only be known once Apple announces local availability.
Apple’s official India website is already promoting the September 9 event and lists the event time as 10:30 p.m. IST.
The launch could be Apple’s biggest iPhone change in years
The arrival of a foldable iPhone would represent a major change for Apple’s smartphone lineup. Instead of competing only through cameras, processors and displays, Apple would be entering the foldable market with a completely different phone design.
The expected $2,000-plus price also shows that Apple may initially target buyers willing to pay a premium for new technology. If supply is limited at launch, the company may keep the foldable model as a niche product while its regular iPhone models continue to serve the wider market.
For now, the most important details remain unconfirmed. Apple’s September 9 event should settle the biggest questions about the iPhone Fold or iPhone Ultra, including its official name, price, pre-order date and release schedule.
Until then, the reported $2,000 to $2,500 price range and September 12 pre-order date should be viewed as expectations rather than confirmed Apple information.